Marketing Mix Modeling
Made Simple
Upload your marketing data. Run regression models. Understand channel ROI. Optimize budgets. All in one platform — no coding required.
Everything You Need for Marketing Mix Modeling
From raw data to actionable budget recommendations in minutes.
Smart CSV Upload
Drag-and-drop with automatic schema validation, data type detection, and error reporting.
4 Regression Models
Linear, Ridge, Lasso, and ElasticNet with tunable hyperparameters and comparison dashboard.
MMM Analysis
Adstock transforms, Hill saturation curves, carryover effects, and marginal ROAS for every channel.
Budget Optimizer
Scenario simulator with preset modes, what-if analysis, and ROI-optimized budget recommendations.
Business Insights
Auto-generated plain-English insights about saturation, efficiency, and growth opportunities.
Enterprise Ready
Modular architecture, structured logging, caching, and Supabase-powered persistence.
How It Works
Three simple steps to optimize your marketing budget.
Upload Your Data
Drop a CSV with your marketing spend and revenue data. We validate and preview it instantly.
Run Models
Select from 4 regression models. Configure parameters. Hit run. Results in seconds.
Get Actionable Insights
See which channels are saturated, where to increase spend, and how to optimize your budget.
Ready to Optimize Your Marketing?
Join teams using MMM Lite to make data-driven budget decisions.