Marketing Intelligence
Understand contribution, efficiency, saturation, marginal returns, forecasts and budget opportunities.
Explore Marketing IntelligenceMarketing Decision Intelligence
Turn Marketing Data Into Better Decisions
Hypermacx connects measurement, creative intelligence and AI-supported recommendations to help marketers understand what happened, why it happened and what to do next.
The intelligence layer between marketing data and marketing decisions.
The decision layer
Marketing does not have a data problem. It has a decision problem.
Advertising platforms, analytics, attribution, creative performance, financial outcomes and reporting dashboards all describe part of the picture. Hypermacx brings the evidence together so teams can move from observation to a more defensible next action.
From data to learning
- 01
Marketing Data
- 02
Measure
- 03
Diagnose
- 04
Recommend
- 05
Simulate
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Decide
- 07
Learn
Intelligence systems
Creative Intelligence
Evaluate clarity, trust, purchase intent and audience resonance before a creative decision is scaled.
Explore Creative IntelligenceMarketing Mix Modeling
Measure incremental channel contribution and investigate better media allocation.
Explore Marketing Mix ModelingQuestions Hypermacx helps answer
Where should I invest my next marketing dollar?
Which channels are becoming saturated?
Why did marketing performance change?
Which creative should I scale?
What should I change before increasing spend?
What is the likely impact of changing the media mix?
Solutions by team
Knowledge and research
Explore definitions, original analyses and technical context as Hypermacx publishes material with evidence behind it.