Hypermacx solutions

Marketing measurement for every decision-maker

Hypermacx is a Marketing Mix Modeling and marketing decision-support platform for teams that need an independent view beyond platform-reported attribution.

Choose the workflow closest to your role. Every solution uses aggregated historical data, makes model assumptions visible and treats budget recommendations as directional evidence.

Find your solution Explore Hypermacx

Last updated: 13 July 2026

Shared evidence layer

Marketing Mix Modeling

Five audiences

One decision system

Solutions for every team

Choose the perspective behind the decision

The underlying measurement principles stay consistent. The questions, workflow and interpretation change with the audience.

For performance marketing teams

Marketing Mix Modeling Built for Performance Marketers

Marketing Mix Modeling (MMM) gives performance marketers an independent, aggregate view of how channel spend relates to business outcomes. Hypermacx helps compare channel contribution, carryover and saturation so budget choices are based on more than platform-reported conversions.

Explore Performance marketing

For CMOs and marketing leaders

Turn Marketing Measurement Into Better Budget Decisions

Marketing decision intelligence combines measurement evidence, business context and a repeatable decision process. Hypermacx helps CMOs evaluate model strength, channel dependency and directional budget scenarios without treating platform reports as a single source of truth.

Explore Marketing leadership

For agencies and consultancies

Deliver Stronger Marketing Measurement for Every Client

Marketing Mix Modeling software for agencies should make analysis repeatable while keeping assumptions and limitations visible. Hypermacx helps analysts move from aggregated client data to model comparison, interpretation and controlled budget recommendations.

Explore Agencies

For ecommerce and D2C teams

Measure What Actually Drives Ecommerce Revenue

Marketing Mix Modeling for ecommerce estimates how paid media and other business factors relate to revenue or orders over time. Hypermacx uses aggregated historical data to examine contribution, channel carryover and diminishing returns beyond platform ROAS.

Explore Ecommerce & D2C

For analysts and data teams

Build Explainable Marketing Mix Models Faster

Explainable MMM software makes model assumptions, diagnostics and response transformations available for review. Hypermacx gives marketing analytics teams a structured environment for comparing regularised models and interpreting contribution, forecasts and marginal response.

Explore Marketing analytics

What is Hypermacx?

Hypermacx is a Marketing Mix Modeling and marketing decision-support platform. It helps teams analyse aggregated historical marketing data using regularised regression, adstock, saturation, contribution analysis, forecasting and directional budget recommendations.

Hypermacx is designed for marketers, analysts, agencies and business leaders who need an independent view of marketing effectiveness beyond platform-reported attribution.