Engineering research
Research for Marketing Decision Intelligence
Source-linked research and technical education translated into implications for marketers and measurement practitioners.
Published research
Marketing measurement · Updated August 2026
Marketing Mix Modeling Methods: From Regression to Modern Bayesian MMM
Methods, causal challenges, experiment calibration and decision-focused interpretation.
Creative Intelligence · Updated August 2026
Creative Effectiveness Measurement: From Consumer Research to AI-Assisted Evaluation
How creative characteristics, consumer response, experiments and AI assessments differ.
Ad fatigue and frequency capping · Updated August 2026
Ad Fatigue Modeling: What Neural SDEs Teach Us About Frequency Capping
An analysis of Nathan Clark’s 2026 simulation study and what its low-signal results suggest about model complexity, measurement, and stopping policies.
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