Hypermacx tools

Free Marketing Intelligence Tools

Practical tools to help you understand marketing returns, test budget assumptions and decide what to investigate next.

Choose the tool that matches your decision

Start with the question in front of you. These tools are educational decision aids: they clarify a calculation or response pattern, but they do not replace a model fitted to your data or a controlled test.

Profitability & Unit Economics

Break-even ROAS Calculator

Find the minimum ROAS required to cover advertising cost under your contribution-margin assumptions.

Calculate break-even ROAS

ROAS vs Profitability Calculator

See whether strong-looking ROAS actually produces enough contribution to cover media spend.

Check profitability

Marginal ROAS Calculator

Estimate the return generated by your next unit of marketing spend. Use it when you have current and projected spend and revenue figures and want to distinguish average from incremental return.

Use the calculator

Budget Decisions

Marketing Spend Risk Calculator

Understand how fixed and variable marketing costs react when revenue rises or falls.

Model budget risk

Budget Scaling Decision Tool

Compare marginal ROAS with your break-even or target return before increasing spend.

Make the budget decision

Customer Acquisition Economics

CAC Calculator

Calculate how much it costs to acquire each new customer and identify changes in acquisition efficiency.

Calculate CAC

CAC Payback Calculator

Estimate how many months of customer contribution are required to recover acquisition cost.

Calculate CAC payback

LTV:CAC Decision Tool

Compare customer value with acquisition cost and assess whether acquisition economics meet your own target.

Evaluate LTV:CAC

Response & Saturation

Saturation Curve Visualizer

Visualize how marketing response can flatten as spend increases. Use it to build intuition about diminishing returns before reviewing a real channel response curve.

Explore the curve

Media Delivery & Response

Ad Fatigue Decision Tool

Assess whether rising frequency is coinciding with weaker attention, efficiency, or reach and identify the next action to consider.

Assess ad fatigue risk

When a tool is not enough

A calculator can show arithmetic, and a visualizer can make a concept easier to discuss. Neither can identify channel contribution, control for promotions or prove incrementality from a few inputs. When the decision spans multiple channels or a material budget, move from a quick tool to a fuller marketing intelligence workflow.

Go deeper when the question requires it

Use Marketing Mix Modeling for aggregate channel and budget questions. Review marginal ROAS, incremental ROAS and saturation curves when you need definitions, interpretation and limitations.