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Free marketing tool

Marketing Spend Risk Calculator

Understand how fixed and variable marketing costs react when revenue rises or falls.

Enter your assumptions

Use a positive revenue value.

Enter costs that do not flex directly with revenue.

Enter the variable cost rate from 0 to 100.

Positive or negative changes are allowed, for example -30.

Calculate → Interpret → Decide

These results are educational decision aids. State your definitions consistently, validate the data and use the result to decide what to investigate next.

Related Hypermacx resources

Learn about marketing spendingRead spend as % of revenueRead the ROAS metric guideReview budget scaling